Personal Branding
“Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, widen their circle of influence, and have a larger impact.”
“Personal branding is the process of defining and promoting what you stand for as an individual. Your personal brand is a culmination of the experiences, skills, and values that differentiate you.”
Brudner, E (2022)
The Importance of Personal Branding
Personal branding helps you stand out from the crowd if you have strong content and clarity about who you are. The intention is to captivate the audience by utilizing your abilities, expertise, and past work. The purpose of personal presence is to create confidence in others so that they can pay attention to you.
- Personal branding allows you to stand out from the crowd by telling a story that resonates with customers and makes you unique. Creating a personal brand can help your audience understand why you are the best choice in your field.
- You can present a transparent glimpse of the people behind the organization and develop a real connection with consumers by embracing numerous modes of communication.
- People trust people, not businesses.
- Creating a personal brand helps you show customers who you are and what you stand for. As a result, customers feel like they know you and can rely on you.
How To Use Social Media For Personal Branding
Through the use of social media for personal branding, you can display your skills to your audience at the same time reflecting your personality and brand.
- Professionally updating your social media presence with complete detail builds audience trust.
- Creating high-quality original content, posting, sharing, and scheduling all contribute to your online persona’s presence.
- Engaging with the audience ensures that intentions are genuine and positive.
- Knowing what your field of expertise is and creating content around it.
- Maintain consistency across your online presence so that people can easily identify your personal brand’s appearance.
- Take advantage of all of the social media tools to better engage with your audience.
- Engage with the audience by replying, commenting, and answering the question.
- Participate in the group pages and engage with the influencers.
- Create your own video presence to interact with viewers or create a podcast to attract and engage the audience.
Good Examples of Using Social Media for Personal Branding
1.Charlie Marie
Charlie Marie has built a personal brand around her skills, expertise, and knowledge. Excellent professional skills in engaging the audience and establishing trust. She is a designer, writer, speaker, and content producer, as well as your cheerleader, teacher, and virtual mentor, who can help you improve your talents and manage your design career, which totally reflects her own branding.
2. Alice Thorpe
Alice Thorpe’s goal as a Graphic Designer and Content Creator is to bring ideas to life through aesthetically appealing and engaging designs, which gives her fantastic personal branding through her website and social media channels.