ABOUT
A Little Intro About Me
My name is Zainab Habib, and I’ve been working remotely as a digital marketing specialist since 2019. I hold a degree in Residential Management and Entrepreneurship from Pakistan, which gave me a solid foundation in business strategy, project planning, communication, psychology, and human resources. These skills have helped shape my approach to digital marketing from creating compelling content to managing clients efficiently and building strong brand identities.
Over the years, I’ve collaborated with a variety of clients, from startups to established personal brands. I believe in creating marketing solutions that aren’t just visually appealing but also performance-driven. My approach combines creativity, strategy, and consistency helping brands grow their digital presence, connect with the right audience, and build lasting engagement. Working remotely has also enhanced my adaptability, time management, and ability to communicate across time zones skills that are essential in today’s global digital landscape.
-Experience
I began my digital journey in 2019 with a food chain brand called 2GB, where I managed day-to-day social media posting and content planning. This role helped me understand the importance of audience timing, brand tone, and consistent engagement. From there, my experience expanded both in terms of skillset and client type.
In 2022, I had the opportunity to work with Allen’s Men and Hairdressing, a barbershop based in Australia. I created a full content strategy for them handling Instagram reels, stories, static posts, poster design, logo creation, and ad campaigns across both Facebook and Instagram. The objective was to increase likes, followers, and website traffic and through performance analytics, I ensured each piece of content was fine-tuned for engagement.
Throughout these projects, I’ve developed a strong understanding of how to tailor content for different platforms, industries, and customer behaviors. I’ve also worked with beauty, food, lifestyle, and service-based businesses helping them tell their brand story effectively through visuals and voice.
-Skill
As a passionate and creative digital marketer, I’ve developed advanced skills in WordPress website design and development. I specialize in responsive layouts that automatically adjust to screen size, making content accessible across all devices. Visual hierarchy and contrast are essential parts of my web design process, allowing me to guide visitors through information intuitively.
I focus on designing clean, modern websites with optimized structure, SEO-friendly formatting, and engaging user journeys. Whether it’s designing a home page that converts or creating clear navigation for service pages, I bring both strategic thinking and creativity to each project.
I also have experience in graphic design creating eye-catching banners, posters, and social media assets that support brand goals. I’m proficient with tools like Canva and Adobe Suite to ensure visuals are professional and aligned with brand identity.
In addition, I value the role of content planning, keyword strategy, and consistent branding in digital success. Understanding how design, content, and SEO work together helps me create complete digital experiences that are both beautiful and functional.
-Certification
My learning journey in digital marketing has been both formal and hands-on. After developing my skills in social media marketing, I completed a certification from Google Digital Garage, which gave me essential insights into online visibility, customer journeys, and digital strategy. This course taught me how to approach marketing with a user-first mindset and how to make data-driven decisions.
To enhance my knowledge further, I completed a Postgraduate Diploma in Digital Marketing from the British Academy. This program gave me a deeper understanding of SEO, paid advertising, performance analytics, content marketing, customer segmentation, marketing funnels, and campaign management. It also introduced me to tools like Google Ads, Google Analytics, and Meta Business Suite.
In addition, I successfully completed a 6-month internship with Target Digital Marketing (UK) from December 2024 to May 2025. During this time, I worked on social media strategy, content creation, daily post scheduling, campaign development, and SEO optimization for multiple client accounts. I contributed to a 24% increase in social media engagement and a 15% rise in website traffic for clients. My responsibilities included on-page SEO, backlink research, competitor analysis, and monthly reporting. This experience allowed me to apply my learning in real-world scenarios and deliver measurable results.
